Instagram Stories have active users, almost double Snapchat’s. However, the former is more than just a connecting bridge between you and your followers. In fact, posting stories regularly can have a positive impact on the performance of your posts and profile. This is one of the new criteria of the algorithm of Instagram.
In this article, we present 5 ways to use Instagram stories to trick the algorithm of Instagram, and thus increase your visibility and grow Instagram followers organically.
1. Utilize All Features of Instagram Stories
Instagram’s algorithm calculates the time spent watching your stories as a way to determine how famous you are on Instagram.
So, how do you make your followers view your stories?
The good news is that Instagram gives out new features every month and oftentimes even every week, allowing multiple opportunities for Instagram users to connect with their followers.
These features can be accessed by clicking the sticker icon that is present at the top right corner of your added story.
You can use these features to add GIFs, locations, and hashtags whenever you want. By using all of these features, you’ll have a greater chance of engaging and maintaining the interest of your audience, and you’ll give your followers a good reason to view your stories and follow them!
2. Encourage Interaction With Your Audience
Instagram’s algorithm also analyzes the engagement on your Instagram stories, whether it is in the form of likes, replies, or shares. Your stories will appear in your follower’s feed depending on how much they view and follow and engage with your stories.
A splendid way of hijacking the algorithm of Instagram is to benefit from the “calls to engagement” in Instagram Stories, such as the new poll feature. Instagram poll stickers enable Instagramers to interact with their followers by asking them questions and seeing the results of polls.
One of the most used tricks by influencers for the purpose of increasing engagement on their Instagram accounts is to ask their followers to send a DM (Direct Message) to get more information about the product or service.
This is a great way to make people direct message you on Instagram, enhance engagement and of course build relationships to get even more followers.
3. Add Hashtags and Locations to Your Instagram Stories
It has not been a long time since Instagram has improved its “Explore & Search” page. It now includes hashtags and locations to explore in detail! Furthermore, it has now become even easier to search and explore related posts and stories by using simply a hashtag or location. This would also help your followers or people interested in your niche, to find you through this feature. Hence, this will give you an opportunity to increase your followers in a new and unique way.
4. Start Creating Paid Ads on Instagram Stories
Ads on Instagram Stories slide in among the Stories of accounts you follow, at the extreme top of your post stream.
The more the users scroll through the stories, the more they come across ads and the more the chances get of getting new followers.
5. Drive Your Performance Via the Instagram Story Analytics Tool
When you upgrade your Instagram account to a business account, you’ll have the ability to use analytics of your Instagram Stories. This will help you keep a track of engagement on your account and take necessary steps whenever you feel the engagement is getting low.
This will help you identify which type of content is most liked by your followers, so you can create more of such content and avoid posting content that is not liked by your audience.
You can also view your Instagram story previews using the insights option present on your profile. Moreover, the impressions option is also very helpful too, which would allow you to view the reach of your content and other relevant information about your Instagram stories. This will also give you information that what type of population is viewing your stories and whether they are your followers. This would be helpful in optimizing your content strategies for your Instagram stories.
So these are a few worth following tips to enhance engagement on your Instagram stories and increase your followers count. Do follow them, and you will see the results yourself!